Yorkshire in Business Provide a range of group training sessions (currently being held virtually using Zoom) which provide you with many skills needed to start and grow a business.

For future courses and to book please visit:

Business Essentials Training

Week 1

Introductions to each Business, USP, Elevator & Networking

Tuesday 19th January 2021 - 10am till 12pm

We will be helping you to develop your vision statement & your mission statement. We will also be discussing your business USP (unique selling point) and supporting you in how to tell people about your business by writing your elevator pitch.

Dawn & Jo will also tell you about the different types of networking available and help you to identify what type of networking is best for you and your business. We can also introduce you to business owners that you might work well with to help you to build your own contacts and peer support.

This course will cover established techniques of collecting and analysing this information, and using it to support decisions and strategy. It will also demonstrate how to present this information in a structured, meaningful way within the business plan.

Week 2
Week 3


Grow your business with Facebook – Thursday 5th November 202 1pm-2.30pm

Facebook is the world’s largest social media platform and is constantly evolving to keep users engaged. As a business owner Facebook can be an effective way to keep in touch with your customers and create a community around your brand. In this workshop we will focus on the tools and features available to businesses to increase your digital presence, attract customers and make sales.

Grow your business with Instagram – Thursday 12th November 2020 1pm till 2.30pm

Instagram is one of the most popular social media platforms in the world. More and more people are joining Instagram from Facebook and it’s no longer a platform for connecting with younger audiences. A visual photo and video sharing site, Instagram is perfect for sharing the stories in your business and creating a community to engage with. In this workshop we’ll look at the tools and features available to businesses to increase your digital presence, attract customers and make sales.

Grow your business with Hashtags – Thursday 19th November 2020 1pm till 2.30pm
Hashtags and Instagram go together like fish goes with chips. But what are hashtags? How do they work? And which ones should you use? Hashtags are used across most social media platforms, but they are most important on Instagram, in fact every Instagram post needs hashtags. In this workshop we’ll cover how hashtags work on Facebook, Twitter and LinkedIn but we’ll mainly focus on how to make the most of hashtags on Instagram.

Grow your business with Stories – Thursday 26th November 2020 1pm till 2.30pm

Stories are a popular content format on social media. Over 500 million Instagram Stories are shared every day. If you aren’t leveraging the power of Stories in your social media marketing then you are missing out. In this online workshop we will show you how to build engagement with your audience by using the stories feature. We’ll cover what makes a good Story post and how to create Stories on Facebook and Instagram.

Grow your business with Canva – Thursday 10th December 2020 1pm till 2.30pm
Stand out in the news feed with stunning social media images. In this online workshop we will introduce you to Canva, the online design platform used by over 10 million people around the world. We’ll show you how you can create impactful graphics in your brand colours for all your social media accounts with a free Canva account.

Grow your business with Email (Mailchimp)- Thursday 3rd December  2020 1pm till 2.30pm
It is more important than ever to keep in touch with your customers and future customers. Many business owners overlook the gold they hold in their databases. Email marketing does not mean spam. In this workshop we’ll share the strategies you can use to get people wanting to read your emails. We’ll also show you how to use MailChimp free email software to create beautiful branded emails you can personalise to every name on your email list or customer database.

Google Garage

Google Garage (Weekly) – Thursday 14th January 2021 - 10am till 11am
Google provide excellent free training covering a range of subjects, come and join us to learn together, work at your own pace but with help and support available. Discover a range of free learning content designed to help your business or in your career. You can learn by selecting individual modules, or dive right in and take an entire course end-to-end. A weekly one hour session.

Who are these workshops for?

  • Business owners who want to learn how to use these platforms to grow their business
  • Marketing teams including apprentices who want to up level their skills and knowledge with these platforms

Suitable for beginners and intermediate users.

Please note: We recommend that you create an account before attending the workshop so that you can log in during the session and experience using the platform with us. If you need help creating up an account, a member of Yorkshire in Business will be happy to help you get set up